Target Audience Profile

Target audience

38% of American adults are country music fans. Thats about 85 million people. Country music delivers a large, exclusive audience. 25.4% of it's listeners ONLY listen to country music. Country music has a broad audience to Both genders.

This Genre is already popular to a large audience, I know this because there is more than one music magazine specific to country music. 'COUNTRY' is a popular example of these magazines. The magazine looks like it's targeted at a middle age audience. About 18-30, it's clearly for an american audience because the layout of the page is in an american style, part of the reason I think this is because the bar code and price is on the back of the magazine rather than on the front. The price of this magazine is £2.95 which suggests the magazine is targeted at an audience of medium income households. They earn probably £20,000 - £30,000 a year. The magazine is also aimed at broad audience, both male and female. I think this because the colours are brown and masculine but the main image could be attractive to a female audience, especially as they are "good looking".

Country music is part of a cultural make up. In america children are brought into the likes of country because of there surrondings. Especially in Western America, People like Jonny Cash are played and become part of the culture. Movies like 'Walk the line' (film about jonny cash) also introduce country to the culture. As a generation of media base ententratainment, we watch these film and explore the classics played in them.

Country has more music festivals throughout the US than any other music genre – CMA Fest in Nashville is the largest music genre festival in the world; attendance of 260,000 fans in one week. Most of these are predominatly; 18-35 year old males/female.

Artist Webpage

www.taylorswift.com

Taylor swift has a broad audience of country fans and pop fans. She was the first country star to win an MTV music video award for best female video in 2009. Her Primary target audience is White Females aged 18-24, likes the idea of fairytale love and romance. College students/graduates and earn from £10k- £40k a year. These people are likely to be traditionalists.

Her secondary audience College males, 18-24. Both hetrosexual and homosexual. They are a fan of country, indie, rock music.

Taylor swift's 'Never getting back together' reach 1# in 29 countries. She has 20,445,893 followers on twitter There are 35,447,071 likes  and  848,182 people talking about Taylor swift on facebook.

Create Profil - Demographic (General)

The Primary Audience demographic (according to the american top country music channel 'Country Music Tlevision' CMT); http://www.ramblejamcountry.com/downloads/publicity-statistics.pdf

Age                                Gender                          Education

18-34 37.8%                 Men 47.8%                     Attended College 29.8%

35-54 42.6%                 Women 52.2%               College Grad + 14.5%

55+ 19.6%

Household Income               Home Ownership           

$30K - $49,999 23.3%               Own Home 74.4%                

$50K - $74,999 22.0%               Rent Home 24.5%

$75K + 27.6%

Presence of Children 

1 + Child in Household 47.8%

Ethinicity

White (from western world) either English or American

- Psychometric

The primary audience for the psycometric audience is;

• Some one who listens to country radio channels (ie. country radio)
• Watches CMT (country music television), GAC (Great American country), MTV (music television), VH1 and Reality TV shows such as X factor and American Idol.
• Watches award shows such as Country music awards, grammys, MTV music awards etc.
• Uses technology such as Internet, Twitter, Facebook, Mobil phones, Tablets etc.
• Plays an Instruments of some sort, most likely the guitar.
• Has an American influence in life.
• The kind of male reader of Mojo, Q, Uncut,, that is intrested in increaing their cultural capital by investigating new genre's.
• The kind of Female who likes the laidback life style and love the idea of love and romance.
• Likely to be traditionalists.

This website has the Demographics in full detail of the target audience of country music
http://www.ramblejamcountry.com/downloads/publicity-statistics.pdf
http://www.quantcast.com/taylorswift.com